When you are using Twitter to promote a business or a blog, you want to use proper SEO so that you can reach as wide of an audience as possible. There are certain things you can do to improve the SEO of your Tweets that you can start taking advantage of today. This will help to make your business or website as visible as possible on this platform and in the search engines. Denver SEO marketing professionals can evaluate your methods can further help you to enhance your efforts.
Make Sure That Your Twitter Name is Relevant
You want your Twitter name to be associated with your business or website so that people can easily tie the two together. Your name on Twitter is what is followed by the "@" so you want it to be good. For example, unless it is already taken, you should consider using your business or website name as your Twitter name. This adds some uniformity across different platforms and ensures that people following you know exactly what website or business the Twitter account is associated with.
Take Advantage of Your Twitter Bio
The bio on Twitter is approximately as long as a Tweet, so you have to pack a lot of information into a very small space. You want to make sure that it lists your business and something that will be eye-catching. If your website or business has a catch phrase, this would be perfect for this small space. Remember that search engines index your bio, so it should also contain at least one keyword that is relevant to your business.
Use Relevant Keywords in Each Tweet
When you are using Twitter, you only get 160 characters to make an impact so you want every character to count. The best method is to use the same primary keyword in your Tweet that you do with the related article or product that you are trying to promote. This will make it easier to choose one and it will ensure consistency across the different virtual platforms that you are using.
Encourage Sharing of Your Tweets
This is referred to as re-tweeting and this is something that you want to happen often. Your Tweets and what you share should be something that your followers want to share with here their friends and followers. This will bring you more traffic and exposure, so your Tweets should be actionable to encourage sharing.
As you can see, there are many ways to make sure that your SEO methods are working for your Tweets. This means that you are getting the best visibility possible. You can get further help from Denver SEO marketing professionals who can analyze your efforts and make sure that they are working.